Market Research to Predict Black Friday 2020 Shopping Trends

The holiday season is right around the corner, but major shopping events, like Black Friday (Friday, November 27^th), are predicted to change this year. 

Drive Research conducted an online survey with 2,000 U.S. consumers to predict this year’s Black Friday shopping trends. We discovered many participants, 57% to be exact, plan to stay home due to health and safety concerns.

2019 Black Friday vs. 2020 Black Friday

Over the past several years, in-person Black Friday shopping has become a fading tradition. In 2019, 93.2 million shoppers made a purchase online during Black Friday, and in-person retail shopping decreased by 6.2% from 2018.

According to our research, the online Black Friday shopping trend is progressing into 2020 and will be more popular than ever this year.

Our data showed only 1 in 6 American shoppers are planning on shopping in-person on Black Friday. When comparing the data from 2019 to 2020, the desire for in-person shopping has dropped by 44%.

On the contrary, 54% of U.S. consumers say they will likely make an online purchase on Black Friday this year. This marks a 28% increase from 2019.

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